Dümmen Orange Wraps Up Successful Cultivate’24

COLUMBUS, Ohio (July 26, 2024) – Dümmen Orange recently wrapped up a successful Cultivate’24, the plant industry’s largest event of the year in Columbus. 

Product categories that Dümmen Orange had on display at the show included annuals, perennials and tropical plants. New introductions included Verbena Empress® Sun Kiss Series, Geranium Glory Days Series, Buddleja Little Rockstars, Welcome to the Jungle Collection, pot mums and kalanchoes among others.  

The new Dümmen Orange CEO Anthony Christiaanse and Frank Magnusson, regional head for Dümmen Orange North America, were both in attendance along with regional sales managers, marketing and operations team members to greet valued partners, current customers and potential new customers. The Dümmen Orange booth was busy with Cultivate’24 attendees discussing the extensive lineup of its award-winning varieties and new releases throughout the entire show. 

“We had an amazing time welcoming all our friends, valued partners and industry guests to our booth,” said Magnusson. “Cultivate’24 was a great way to get real time feedback about where we are excelling as a global breeder and propagator of flowers and plants while learning more about where we can continue improving to provide the best solutions to growers and retailers around the world. It was a great experience for everyone involved with this incredible event.” 

In case you were unable to attend Cultivate’24 or stop by the Dümmen Orange booth, click here for images from the show.